How did Grant Cardone make his money? I will give you clarity on it so you don’t go wondering how anymore.
Grant Cardone, a man whose net worth is a whopping $600 million has really been making quite a stir online due to his claim that earning $400,000 a year just won’t be enough for survival.
In a viral YouTube video, he kicked things off by sharing the story of how he penned his first book during a gnarly economic downturn in the good ol’ USA.
Cardone casually dropped the fact that he was juggling three businesses at the time and living it up in a Los Angeles crib that had once belonged to the legendary Lionel Richie.
He even threw in some small-town background for flavor and threw out a question to his audience about the magic income level that would grant you entry to his exclusive club.
But he didn’t stop there. Cardone boldly declared that setting your sights on $1 million was basically hitting snooze on ambition, and any income figure ending with a big, fat zero was just lazy thinking.
He then tossed the question back at his audience, asking them how much they’d need to pay him for his services. Someone in the crowd fired back with $400,000. Cardone didn’t hold back, letting it be known that, in his book, that amount was downright embarrassing. His exact words:
“If I made 400 grand a year, I would be embarrassed with myself as a husband, a father, basically as a human being. 400 grand? How do you really make sense of $35,000 a month?”
Grant Cardone boasts a substantial social media presence with 1.6 million TikTok followers and 4.1 million on Instagram. He’s a renowned motivational speaker and firmly believes that earning less than $400,000 annually is falling short.
But, hold on, there’s a twist in this tale. When someone in the audience boasted about making a cool $2.7 million annually, Cardone wasn’t one to back down. He came back with a zinger, suggesting that his flight’s maintenance costs were a pretty penny too.
So there you have it – Grant Cardone, the man with the money and the unapologetic opinions to match. Whether you agree or disagree, one thing’s for sure, he’s got people talking.
Let’s look deeper by giving you answers to the question “How did Grant Cardone make his money” and more in the below piece.
What is Grant Cardone’s Net Worth?
In 2023, reports say Grant Cardone has $600 million. People know him for his huge real estate business, and he also helps others with sales, writes books, and motivates people when he talks.
His road to success wasn’t easy at all if you follow his story carefully. He faced many problems, but he never gave up. He loved making deals and working hard. And because of this, he became a big business success.
|Net Worth:||$600 Million|
|**Born:||**March 21, 1958|
|**Height:||**1.75 m (5 ft 9 in)|
|**Country of Origin:||**United States of America|
|**Source of Wealth:||**Entrepreneur|
|**Last Updated:||**July 24, 2023|
What really gives him that huge amount of money?
- **Automobile Sales Trainer
- **Best Selling Author
- **International Speaker
- **Real Estate Mogul
How Long Did it Take Grant Cardone to Become Rich?
The loss of his father triggered a series of challenging behaviors for Grant Cardone, leaving him with a profound sense of emptiness. Without a male role model, he grappled with life’s challenges on his own.
During this time, he became acutely aware that the people around him were facing similar or even more difficult situations.
His poignant statement, “In everyone’s life, you have someone you’re looking up to or looking down to or looking sideways at,” encapsulates the deep reflection and emotional journey of a young boy navigating the complexities of growing up without a guiding presence in his life.
Education Might Have Been Grant’s Saving Grace
As a teenager, Grant Cardone faced a very different life compared to the successful adult he would become.
During his teen years, he struggled with drugs and alcohol and often found himself in trouble at school, leading to detentions and suspensions. Despite these challenges, he did manage to graduate from high school.
His determination didn’t stop there, as he went on to graduate from McNeese State University in 1981. In recognition of his achievements, he was honored with the Distinguished Alumnus Award from McNeese in 2010.
Cardone’s Early Career
After college, Grant Cardone started his career at a sales company. He lived in different places like Houston, TX, La Jolla, CA, and Los Angeles.
During this time, he faced a serious drug problem that led him to rehab. At 25, he left rehab with a new outlook on life. Although he didn’t like his sales job, he hated being financially struggling more.
He realized that the job kept him busy and focused, preventing him from going back to drugs. Over the next five years, working as a car salesman and investing in real estate on the side, he became a millionaire.
In his words, he stresses how investing in yourself is key to achieving greatness: “Your greatness is only limited by the investments you make in yourself” – Grant Cardone.
How Did Grant Cardone Make His Money? Before the Real Estate
Grant Cardone’s first business involved working with car dealerships and manufacturers in the United States and Canada.
His goal was to improve their sales processes, making them better for customers and more profitable for dealers.
He wanted to bring positive changes to the auto industry and was paid by the industry for his work. While still working in car sales, he provided consulting services until he had saved enough money to make his second real estate investment.
How Did Grant Get Started in Real Estate? Here’s the Story
Do you know that while working as a car salesman, Grant decided to venture into real estate by purchasing his first property in Houston?
It was a single-family home that he rented out for seven months, but when the tenants moved out, he faced a setback as his rental income stopped. But thank God, this experience taught him a valuable lesson in the world of real estate.
Grant realized he didn’t want to rely on just one tenant for income. So, after five years, he took the leap and invested in a multi-family complex in San Diego.
And you know what? Only a month later, he went ahead and bought another multi-family property. His plan was clever – he used the money he earned from the first two properties to help finance the purchase of the third one.
He stuck with this strategy, and slowly but steadily, he acquired more and more properties. By 2012, his company had gained a reputation for closing some of the largest private real estate deals in Florida, especially in the multi-family property sector.
Grant Cardone: Income from Real Estate Holdings
Grant Cardone runs several successful businesses like Cardone Capital, Cardone Training Technologies, Grant Cardone TV, and Grant Cardone Sales University, which make lots of money every year.
His companies look after a massive $800 million worth of properties in many states across the USA, including Alabama, Arizona, California, Florida, Georgia, North Carolina, Tennessee, and Texas. He follows the motto “be obsessed or be average,” and Cardone Capital is all set to keep growing.
In interviews, Grant Cardone mentions that most of what he owns is all in his name, except for a tiny bit, maybe less than 2%, which belongs to outside partners, like his family and friends.
He likes to keep things well-organized and close-knit in his company. A big part of his property empire is funded through loans from banks and investors.
Grant really believes in using debt wisely, and he thinks money is a tool for getting freedom. He’s good at paying off these debts with the money he makes from his monthly earnings. So, his huge net worth mainly comes from his smart use of debt to build his wealth.
More Business Ventures
Cardone has authored five books:
- **“Sell to Survive”
- **“The Closer’s Survival Guide”
- **The 10X Rule”
- **“Sell to Sold”
- **“If You’re Not First, You’re Last” (his most notable #1 best seller)
Grant Cardone’s sales programs are used by big companies like Google, Toyota, Aflac, and Ford Motor Company. He even started Grant Cardone TV, which is a business TV network you can watch whenever you want.
Grant got into TV early when he was on Joan Rivers’s show, “How’d You Get So Rich.” In 2011, he helped make a show for National Geographic called “Turnaround King.” On this show, he visited businesses that were in trouble and gave them advice to help them make money. Right now, he and his wife make a web series called “The G & E Show.”
If you’re a fan of business news, you might have seen Grant on TV. He’s a regular guest on channels like Fox News, CNBC, Fox Business, and MSNBC. Plus, he shares his insights on websites such as Entrepreneur.com, BusinessInsider, CNBC, AmexForum, and GCTV.com. By the way, in 2017, Forbes recognized him as the #1 Marketing Influencer to Watch. Quite the achievement, don’t you think?
What Is Grant Cardone Famous For? The 10X Rule
Grant Cardone came up with The 10X Rule through his writing and programs, creating a widely popular brand. This book is all about a simple but powerful idea: first, set your goals, and then multiply the effort you put in by ten to reach them. This principle works for different parts of life, like business, relationships, family, and money.
Every year, he organizes a three-day conference for business owners and entrepreneurs, following the principles in his book. This conference aims to change the way people think and act, giving them the confidence to improve their lives. It covers many topics, including sales, marketing, creating your dream life, branding, and more. The conference challenges sales and marketing experts to step up their game by ten times, pushing them past their current limits.
The event brings in accomplished speakers who’ve stood on the stage, like Steve Harvey, Tai Lopez, Sarah Blakely, Daymond John, Russell Brunson, Bethenny Frankel, and others. They share their own stories of success and motivate the audience to set and achieve their own life goals.
In Grant Cardone’s own words, he encourages an approach where you approach every situation with a “go all-in and do whatever it takes to win” attitude. It might sound intense, but that’s the kind of mindset needed to succeed in today’s world.
Who is Grant Cardone Married To? And Does He Have Children?
Grant Cardone is married to Elena Lyons, who is a Spanish actress and model. They live in Sunny Isles Beach, Florida, with their two daughters, Scarlette and Sabrina Cardone. He’s known for being really devoted to his family. When he’s asked how he juggles everything, he always puts his family first. He knows that the question is about how he handles his many responsibilities with his different businesses.
These days, Grant will tell you that he writes down all the things he wants to be successful at and then gets super passionate about achieving those goals.
Family is a top priority for him (Grant Cardone), and he skillfully balances his professional commitments and family life for everyone’s benefit. This is a very commendable thing for me.
What Does Grant Cardone Do Every Day?
Grant values quality time with his kids, often taking them to a nearby café or joining them in his gym routine, and works closely with his wife, aligning their strengths in their joint projects for a harmonious work-life balance.
With a net worth of $600 million, Grant Cardone’s viral video challenges the notion that an annual income of $400,000 suffices, tracing his path from writing a book during an economic downturn to owning three businesses and residing in Lionel Richie’s former home.
Cardone challenges the notion of $1 million as complacency, encourages striving beyond income figures ending in zero, primarily deriving wealth from real estate, promoting self-investment, and adeptly balancing work and family life with his wife Elena Lyons and their daughters.
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