Unarguably one of the earliest shopping TV channels, QVC can boast of being one of those shows that reshaped retail marketing. Owned by Qurate Retail Group, QVC is a TV channel that specializes in home shopping. Since its inception, the ideology of this style of marketing has become renowned. This has made so many fans become attached to the extremely talented hosts and anchors. News filtered with headlines like QVC host fired, fans were livid because they weren’t told the justification for the process. It was hard for some of them who had grown attached to these QVC hosts.
In this article, we are going to examine which QVC hosts received sack letters and try to see why they were fired. We would also chronicle their journey so far in the shopping channel. Hopefully, this would help to pacify their fans who have been ranting about the sacking. While many fans raved about the sack of their favourite QVC hosts, they would also want to know why they were sacked and who is replacing them.
QVC Host Fired, Why?
The economic downturns are having an effect on so many companies today. The volatile nature of the economy has necessitated some organisations to take drastic actions. Unfortunately, these actions may mean that some people are let go. This has become the norm of so many organisations because of the pandemic and other economic related reasons.
For QVC, they needed to let go of some staff who have been with them for decades. Because, according to them, they needed to tackle the underwhelming revenues. However, letting go of the channel’s hosts didn’t go down well with their fans, rightly so.
Who Are Some of the QVC Hosts Fired?
At the height of the pandemic in 2020, many fans of the shopping channel’s hosts were rather petrified to see that they would no longer see their favourite QVC host again. For some fans, it was hard to take in. Imagine having gotten familiar with a host for so many years only to find out that they were fired, with little or no explanation for it. It can be infuriating but this was what fans felt in 2020.
A very popular QVC host fired was Stacey Stauffer. Others include Gabrielle Kerr, Antonella Nester and Kristine Zell all fired at the same time in 2020.
QVC Host Fired: Stacey Stauffer
Stacey Stauffer was a QVC host for six years, joining the famed shopping channel in 2014. She was quite the favourite of fans because of her bright smile and how she was able to convince people to purchase goods. Some critics of the decision by QVC were shocked to find out that Stauffer was among those fired. According to them, she was one of their best hosts and was already an icon with fans and shoppers alike. But, it is what it is.
Another QVC Host Fired: Antonella Nesta
Antonella Nesta stated on her social media handle that she left the station because of programme changes. Antonella Nesta is the most popular of the hosts, having worked for 18 years. While she gave the reason as programmes change, we want to believe she was fired. However, she didn’t want to paint the company in a bad light, perhaps.
QVC Host Fired: Kristine Zell
The case is slightly different in Kristine Zell’s reportage of the sack. She said she needed to focus on her kids. We know this may just be the cloak to cover the real reason for the sack. Zell spent three years at QVC and over that period, she already had her fans.
Fans Got Angry About the Sack
Fans started noticing that some of their favourite hosts didn’t return to the show, first in 2018. This was after the Qurate Retail Group broke the news that they were shutting down Greenville and Lancaster based QVC’s warehouses. This singular act saw over 2000 jobs lost. It was the beginning of a long retrenchment process.
The following year, 2019, the channel fired more employees. A reason for this was, their shares dropped in value. This ultimately led to a drop in the revenues generated.
In 2020, the year of the pandemic, the dismissal of employees became more pronounced. The COVID-19 pandemic hit the channel hard and it became necessary for them to reduce their employees’ numbers.
Reactions of Some Fans After Their Favourite QVC Host was Fired.
This however didn’t go well with the fans who felt there was a way the channel could have handled it better. Several social media platforms were set agog with talks by fans on reasons their favourite QVC hosts were fired. Some fans felt it was because of poor management. Some other said firing the hosts was not necessary considering the channel didn’t shut down the business during the peak of the COVID-19 pandemic.
For some others, they felt QVC was hard to get into because of their long-serving hosts. So, there must be a reason beyond the idea of poor revenues. Whatever reasons fans came up with, the truth remains, the company fired the hosts and that’s a fact.
No QVC Host Fired Said ill About The Company
Not one of the QVC hosts fired said anything about having a disagreement with the channel. They all have reasons for their stepping down while being careful not to soil QVC.
QVC Still Has Some Good Hosts
Maybe, some of the familiar and long-serving hosts have left, QVC still has other names as its hosts. Hosts like Alberti Popaj, Carolyn Gracie, Amy Stran, Courtney Khondabi and several others. These hosts have taken over the seats of those who left. Fortunately, they are trying to replace them in their own way.
While so many fans have their favourite QVC host fired, some have come to live with the reality. Also, they see the place the channel is coming from. It has been a rough year for so many organisations. The best they can do to make sure their companies stay afloat is to relieve some of the staff of their duties.